Boosting Cafe Aylanto's Online Engagement with Strategic Social Media Marketing
introduction
afe Aylanto, a family-run restaurant established in 1996 by a husband-and-wife team, is inspired by their love of food and travels, particularly the Mediterranean and its way of life. The cafe takes pride in delivering warm, friendly service alongside delicious, wholesome food in a relaxed and sophisticated ambiance. Despite its rich history and loyal local customer base, Cafe Aylanto faced challenges in building an engaging online presence and reaching a broader audience. To overcome these obstacles, the cafe partnered with Agency17D to craft a tailored social media marketing strategy.
Goals
Cafe Aylanto's primary objectives were to increase brand awareness, drive foot traffic, and foster stronger connections with its audience through social media platforms. The specific goals included:
Enhance Online Engagement
Create compelling content that resonates with followers and sparks interactions.
Build Brand Identity
Highlight the cafe's unique offerings, ambiance, and exceptional service to stand out in a competitive market.
Drive Traffic
Use social media to encourage reservations and visits.
Grow Community
Attract food lovers and build a loyal online following.
Challenges
Cobblers’ main objective was to increase online sales and enhance their brand visibility in a competitive market. The specific goals included:
Low Engagement Levels:
The existing social media content failed to captivate followers, resulting in minimal interaction and brand recall.
Inconsistent Content Strategy
Posts lacked a cohesive theme or regular schedule, making it hard to maintain audience interest.
Limited Audience Reach
Without targeted campaigns, the cafe struggled to attract new followers or broaden its customer base.
- Targeted Advertising: Using advanced targeting to reach food lovers, local audiences, and travelers.
- Analytics & Monitoring: Tracking engagement metrics to refine strategies and ensure optimal performance.
Planning
Agency17D devised a comprehensive social media marketing strategy tailored to Cafe Aylanto’s goals. The approach focused on:
- Content Creation: Developing visually stunning posts showcasing signature dishes, chef’s specials, and the cafe's elegant ambiance.
- Engagement Campaigns: Running interactive posts, such as polls, giveaways, and user-generated content initiatives, to foster community involvement.
- Platform Optimization: Customizing content for platforms like Instagram and Facebook to maximize reach and engagement.
- Content Creation: Developing visually stunning posts showcasing signature dishes, chef’s specials, and the cafe's elegant ambiance.
- Engagement Campaigns: Running interactive posts, such as polls, giveaways, and user-generated content initiatives, to foster community involvement.
- Platform Optimization: Customizing content for platforms like Instagram and Facebook to maximize reach and engagement.
- Targeted Advertising: Using advanced targeting to reach food lovers, local audiences, and travelers.
- Analytics & Monitoring: Tracking engagement metrics to refine strategies and ensure optimal performance.
Transformation
Cafe Aylanto saw remarkable growth in its online presence and customer engagement within just three months of implementing the strategy:
Enhanced Engagement
Social media interactions increased by 120%, driven by visually appealing and interactive content.
Increased Reservations
Direct inquiries and reservations through social media surged by 70%, reflecting a stronger connection with potential diners.
Community Building
User-generated content, such as photos and reviews, amplified organic reach and created a sense of loyalty among followers.
Higher Broader Reach:
Audience size grew by 85%, with a significant rise in followers across Instagram and Facebook.
At Agency 17D, we combine innovative thinking with strategic insights to elevate your brand’s digital presence and drive impactful results.
Services
- Website Development
- Search Engine Optimization
- Social Media Marketing
- Advertising / Paid Ads
- Digital Content Creation
- Print Media