Boosting Sales and Brand Visibility for Cobblers Through Strategic Advertising
introduction
Cobblers is a premium shoe brand known for its handcrafted leather footwear. Despite offering high-quality products, the brand struggled to establish a strong online presence and effectively reach its target market. Cobblers partnered with Agency 17D to develop a comprehensive advertising strategy aimed at boosting sales, increasing brand awareness, and driving high-quality traffic to their website.
Goals
Cobblers’ main objective was to increase online sales and enhance their brand visibility in a competitive market. The specific goals included:
Increase Online Sales
Using targeted advertising to drive traffic and convert visitors into customers.
Improve Brand Visibility
Building awareness in their target market and differentiating the brand from competitors.
Achieve Positive ROI
Maximizing advertising spend efficiency to ensure a strong return on investment.
Boost Engagement
Building a loyal online following and creating a recognizable brand presence on digital platforms.
Challenges
Cobblers’ main objective was to increase online sales and enhance their brand visibility in a competitive market. The specific goals included:
High Competition
The footwear market was saturated with well-established brands and lower-priced alternatives.
Limited Online Presence
Despite having quality products, Cobblers struggled to stand out and capture attention in the crowded digital space.
Low Conversion Rates
A significant number of website visitors were not converting into sales, leading to low revenue despite high traffic.
- Audience Targeting: Using behavioral and geo-targeting to reach users most likely to convert.
- Performance Optimization: A/B testing ad copy, adjusting budgets, and tracking conversions to ensure ad efficiency.
Planning
Agency 17D developed a targeted advertising strategy to meet Cobblers’ goals, focusing on:
- Google Ads Campaigns: Targeting high-intent keywords like “premium leather shoes” and optimizing landing pages for conversions.
- Social Media Advertising: Running visually engaging campaigns on Instagram and Facebook to build brand awareness and drive traffic.
- Retargeting Campaigns: Re-engaging website visitors who showed interest but did not complete their purchase.
- Google Ads Campaigns: Targeting high-intent keywords like “premium leather shoes” and optimizing landing pages for conversions.
- Social Media Advertising: Running visually engaging campaigns on Instagram and Facebook to build brand awareness and drive traffic.
- Retargeting Campaigns: Re-engaging website visitors who showed interest but did not complete their purchase.
- Audience Targeting: Using behavioral and geo-targeting to reach users most likely to convert.
- Performance Optimization: A/B testing ad copy, adjusting budgets, and tracking conversions to ensure ad efficiency.
Transformation
Cobblers achieved a 90% sales boost, 70% more traffic, and a 60% ROAS in six months. Retargeting reduced cart abandonment, and social media grew by 40%, enhancing brand visibility.
Brand Visibility
Social media following grew by 40%, enhancing brand recognition and loyalty.
Higher Conversions
Retargeting efforts reduced cart abandonment and increased conversions.
Website Traffic
Traffic increased by 180%, driven by targeted ad campaigns
Sales Growth
Online sales grew by 90% in six months.
At Agency 17D, we combine innovative thinking with strategic insights to elevate your brand’s digital presence and drive impactful results.
Services
- Website Development
- Search Engine Optimization
- Social Media Marketing
- Advertising / Paid Ads
- Digital Content Creation
- Print Media