SEM is a type of digital marketing strategy that is focused on getting your company or your client on the first page, if not the first position, of search engine results.
Organic or natural results are usually displayed in the center of the page and are selected by Google’s algorithm.
Paid results are also displayed at the top of the page but in a column on the right.
Search engine marketing consists of a series of tools, techniques and strategies aimed at optimizing search engine advertising.
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These terms that users enter in search engines that prompt a particular ad or search result to be shown.
Define the degree of correspondence between the keywords and the terms that people use when typing a query into a search engine.
This is the standard type of ad that is shown in search engines, although today there are a variety of options such as shopping ads.
An ad group consists of several ads that feature the same keywords. This way, you can see which of them are the most effective.
The campaign is like the “umbrella” under which different ad groups with similar goals are organized.
This is the web page the user is directed to after clicking on an advertisement.
Search engine marketing (SEM) is one of the most cost efficient ways to reach your target audience when they are ready to buy.