Social media marketing (SMM) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic.
The power of social media marketing (SMM) is driven by the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.
Not only does social media enable businesses to connect with customers. there is also an extraordinary range of avenues to connect with target audiences
The dynamic nature of the interaction on social media—whether direct communication or passive “liking”—enables businesses to leverage free advertising opportunities
A well-designed social media marketing (SMM) plan delivers another invaluable resource to boost marketing outcomes: customer data
What really matters is that you set realistic social media goals.
Emphasis on “realistic,” by the way. We recommend tackling smaller objectives that allow you to scale your social efforts in a way that’s both reasonable and affordable.